PRIVACY POLICY
Ellery London – Privacy Policy
Ellery London (“we”, “us”, “our”) operates this website and all related content, features, tools, products and services (together, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our site, make a purchase, or interact with us in any way.
Our Services are powered by Shopify, which helps us operate and optimize our online store. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will apply for matters relating to your personal information.
By using the Services, you agree that you have read and understood this Privacy Policy.
1. Personal Information We Collect
“Personal information” means any information that identifies you or can reasonably be linked to you. We may collect the following categories:
A. Contact Information
Name, billing address, shipping address, email address, phone number.
B. Payment & Financial Information
Payment card details, billing information, transaction details, form of payment and payment confirmations.
C. Account Information
Username, password, preferences, and settings if you create an account.
D. Transaction & Shopping Information
Products viewed, added to cart or wishlist, purchased, returned or exchanged, and your order history.
E. Communications
Information you include when contacting customer support or communicating with us.
F. Device & Technical Information
Browser type, device type, IP address, network information, cookies, and identifiers.
G. Usage Information
How you browse, interact with, and navigate our website and Services.
We do not collect information that has been anonymized or de-identified.
2. How We Collect Personal Information
We may collect personal information:
Directly from you when you use the Services or contact us.
Automatically through cookies, analytics tools, or your device.
From service providers who perform tasks on our behalf.
From partners or other third parties, where permitted by law.
3. How We Use Personal Information
A. To Provide, Personalize & Improve the Services
We use your information to:
Process and fulfill orders
Manage your account
Provide shipping and returns
Recommend products
Improve and tailor your shopping experience
Operate and secure our website
B. Marketing & Advertising
We may send marketing communications via email, SMS or online ads, including retargeting and personalized product recommendations.
You may opt out at any time.
C. Security & Fraud Prevention
To detect, prevent and investigate fraud or suspicious activity and to secure our Services.
D. Customer Support
To respond to your messages, assist with orders, and provide a seamless experience.
E. Legal & Compliance
To comply with applicable laws, respond to legal requests, and enforce our Terms and policies.
4. How We Share Personal Information
We may share your information with:
A. Service Providers
Including Shopify, payment processors, IT vendors, analytics providers, fulfillment partners, cloud hosting, shipping carriers.
B. Business & Marketing Partners
For advertising, campaign measurement, and personalization (according to their own privacy notices).
C. At Your Direction
For example, when using social login features or shipping integrations.
D. Within Our Corporate Group
E. In a Business Transaction
Such as a merger, acquisition, asset sale or restructuring.
F. For Legal Reasons
To comply with law, protect rights, or respond to lawful requests.
5. Our Relationship with Shopify
Our store is hosted by Shopify, which may access or process your personal information to support and improve the Shopify platform.
Shopify may also use data about your activity across merchants to enhance their services.
To learn more about Shopify’s privacy practices and your rights, please visit:
https://www.shopify.com/legal/privacy
Depending on your location, you may exercise certain Shopify-specific rights via the Shopify Privacy Portal.
6. Third-Party Websites
Our site may contain links to third-party websites or social platforms. We are not responsible for their privacy practices or content. Please review their policies before engaging with them.
7. Children’s Privacy
We do not knowingly collect information from children under the age of majority in your jurisdiction. If you believe a child has provided personal information, please contact us so we can delete it.
8. Security & Retention
We use reasonable security measures to protect your personal information, but no system is completely secure.
We retain your information only as long as necessary to:
Provide the Services
Maintain your account
Fulfill legal obligations
Resolve disputes
9. Your Rights & Choices
Depending on where you live, you may have the following rights:
Access / Know the information we hold about you
Delete personal information
Correct inaccurate data
Portability (receive a copy of your data)
Opt out of marketing communications
Object or restrict processing (EEA/UK)
Withdraw consent (where applicable)
We may verify your identity before processing your request.
We do not discriminate against individuals who exercise privacy rights.
10. International Data Transfers
We may transfer your personal information outside your country of residence. Where required, we use recognized safeguards such as:
European Commission Standard Contractual Clauses (SCCs)
UK International Data Transfer Agreements or Addenda
Adequacy decisions where available
11. Updates to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last Updated” date.
12. Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
support@ellerylondon.com
Ellery London – Data Controller